( Screenshot.) I’m using app, singular, and showing screenshots from iOS, but everything here applies equally to the Prime Video apps for iOS, iPadOS, and tvOS. You can create a new account in the app, but you need to be signed in before you can proceed. (So the “+” is pronounced plooce, not pluss.) So while Apple is technically correct that this program isn’t new, with the addition of Prime Video it’s effectively new to most of us.įirst, Amazon’s Prime Video app only works if you’re signed in with an Amazon account. I’ve never heard of Altice One prior to this (it’s a regional cable provider), and Canal+ I only know as a service popular in France. Method tied to their existing video subscription. The option to buy or rent movies and TV shows using the payment On qualifying premium video entertainmentĪpps such as Prime Video, Altice One and Canal+, customers have TvOS apps, universal search, Siri support and, where applicable,

Including integration with the Apple TV app, AirPlay 2 support, Here’s Apple’s official statement, which I was given yesterday:Īpple has an established program for premium subscription videoĮntertainment providers to offer a variety of customer benefits.

It’s not about whether Amazon has a credit card on file for your account - it’s about whether you’re already a Prime subscriber. I’ve been digging into this since the news broke, and I think it’s even more significant than Mayo suggests. If you have a card on file, otherwise it uses Apple In-App The app now seems to use Amazon payment method In-App purchase system for digital content and give 30% of the The change was first spotted by The Verge.įor the longest time, Amazon did not support this because ofĪpple’s App Store rules which require the developer to use Apple’s

This means usersĬan now buy or rent TV shows and movies directly inside the app onĪpple platforms. In a significant shift, the Amazon Prime Video app on iOS andĪpple TV now features a built-in content store. Amazon and Apple Strike Deal for Prime Video In-App Purchases and Subscriptions Thursday, 2 April 2020īenjamin Mayo, writing for 9to5Mac yesterday:

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